So how does Studio 60 on the Sunset Strip stay on the air with a disappointing 7 million viewers each week? The characters on the show actually explained it in relation to their fictional series, but in case you missed it, TV Watch has the breakdown:
"Studio 60 attracts those high-income people who make $75,000 or $100,000 and more. Why are these viewers more valuable than the assistant manager at 7-Eleven? Because not only do they spend more on products, they don't watch much TV. That gives them a premium price tag."
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